Genre, Features, Purpose, and Audience
This image is a photograph that comes from a company called,
Norquest Bags, which sells different types of reusable shopping bags. The
photograph is in color, but it seems like a digital technique of some kind was
applied to make the image appear faded. It has a smaller format because it is
located on the home page of the company’s website. There is a little boy’s face
in the foreground, and white space in the background. The image is from an
up-close perspective. The purpose of the image is to make the viewer feel
compassion for the little boy because he looks sad. Written words next to the
image suggest what the little boy wants from his viewer. The intended audience is
non-expert adults who will spend at least some time examining the image. Initially,
non-experts would probably be more drawn to the little boy’s emotions than the technical
terms next to him.
Meaning
The faded image of the little boy’s face in combination
with the words “green marketing” in a bold font and all capital letters catches
the viewer’s attention because of the contrast between the two. Only when the
viewer finally stumbles upon the quote, can the big picture can be seen. The little
boy plays the role of a green businessman in a sense. Given the genuinely sad and
innocent face the average green businessman appears to be sincere, but his
marketing efforts will have little impact on sales if there are consumers who
are not interested in green products or initiatives.
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